Our
Story
Mainstream athleisure wasn't made for us, so we built our own. We make athleisurewear because we're not all one size, we're not all the same. We are building a community that celebrates your unique story—the LOAR—behind every person.
Before there was a launch, it was just a conversation about what we wanted to wear to train. We were looking for something functional and us. We couldn't quite find it, so we decided to make it ourselves.
The name LOAR comes from “lore”: the history and experience each person carries. We make the clothes. What they become is yours.
The Hero Collection is our starting point: the Flex Halter and Flex Leggings, released in a deliberately limited first run.
We are beginning with two pieces, listening closely and building from there. LOAR started in Scotland for people who want activewear to feel like part of their wardrobe, not a costume.
This is the first chapter.