Our
Story
LOAR began with what we could not find. Activewear had become bright, polished and built around the same narrow image. We wanted something darker and made for individuals rather than one idea of who should wear it.
We wanted activewear that felt different from everything already out there. Not designed around one body type or one idea of what strength should look like.
LOAR comes from “lore”: the history and challenges that shape each of our stories. What we create becomes part of that story, but the person wearing it makes it their own.
LOAR began in Scotland, but it was built with a much bigger future in mind. This first release sets the direction for everything that follows.
Let’s build our LOAR together.