Our
Story
LOAR began with what we could not find. Athleisurewear had become bright, polished and built around the same narrow image. We wanted something different. Something made for people rather than one idea of who should wear it.
We wanted athleisurewear that felt different from everything already out there. For exercise and everyday life. Not designed around one body type, one level of fitness or one idea of what strength should look like.
LOAR comes from “lore”: the history and challenges that shape each of our stories. What we create becomes part of that story, but the person wearing it makes it their own.
LOAR began in Scotland, but it was built with a much bigger future in mind. This first release sets the direction for everything that follows.
Let’s build our LOAR together.